Q: Can I use a CSV file as a backup for my Mailchimp account?



Absolutely not.

Many users are under the impression that having a CSV export is like creating a backup of their Mailchimp. They are terribly mistaken and here’s why:

You cannot export your entire account data – just parts of it

In this help article you can see what Mailchimp can export, but if you scroll down you will see that certain components of lists, for example, cannot be exported. Additionally, when an import goes wrong it’s hard to predict how it will impact your account. That’s why you can’t depend on partial “backups” to help in case of a problem.

You have to remember to update your CSV

Everything about CSV files has to be done manually, including updating them. If you rely on CSV files as your backup, you will have to remember to update those files on a consistent basis. In some cases, even a week-old export might be too outdated to be used to recover after a problem.

Our Recommendation – Backup your account before importing a CSV file

Problems with CSV file are one of the most common data disasters we see. The easiest solution to this problem would be to backup your Mailchimp account with Rewind right before importing your CSV file. Rewind runs automatic backups of your entire account on a daily basis, but you can also run a backup yourself right before importing, to make sure that your account stays undamaged. If something were to go wrong with your site after importing your CSV file, you can simply go into your Rewind Vault, and rewind your store to the moment it was in before you made the import.

Unfortunately, CSV files are not a reliable backup solution for your critical business data. Consider using Rewind to ensure that you are fully protected from any small mistake or big disaster.

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