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The state of data resilience, wrapped

What’s cybercrime costing us? Who really controls your data? From AI-driven attacks to billion-dollar breaches, 2025 exposed every weak link in the cloud. See what our wrap-up reveals about the future of SaaS, and how you can go into 2026 prepared.

Who owns the cloud?

Three clouds, one shared risk. AWS, Azure, and Google now power nearly every modern DevOps stack—but as we saw this year, even the biggest players aren’t immune to downtime. If your backups live where your production data does, do you really own your data?

vs.

Companies are using an average of 0 SaaS apps, spending roughly $0 per employee.

9%
$4.88M

The average cost of a data breach in 2025

The global average cost of a data breach dropped for the first time in five years to USD $4.44M, thanks to faster identification and containment. However, IBM notes that this worldwide number would be lower were it not for the US, where the cost grew 9% to $10.22M.

The cost of cybercrime in 2025 is estimated at
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per second
per minute
per hour
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per year

Crime doesn’t pay, but it seems cybercriminals didn’t get the memo.

The global cost of cybercrime is estimated to grow to $1T per month by 2031.

The median ransom
paid in 2025
USD $1,000,000

1 in 6 breaches involve AI

On average, 1 in 6 data breaches involve attackers using AI, most often for AI-generated phishing (37%) and deepfake impersonation attacks (35%).

After unpacking the year’s biggest numbers around cloud ownership, SaaS spend, and the soaring cost of cybercrime, we turned to our own.

Rewind’s internal data reveals the real story of resilience: billions of items backed up, terabytes restored, and countless teams who kept shipping when disaster struck.

Rewind mode: The data behind data protection
* from Nov 10, 2024 - Nov 10, 2025

Rewind recovered

0

items for our customers

Rewind
backed up
4.7TB
of data
Rewind stores
7PB of data
that's equivalent to
7.0K
Sources
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