We build apps that protect
critical SaaS and cloud data.

Protect your data. Protect your business.

Our Mission

Since 2015, Rewind has been on a mission to help businesses protect their SaaS and cloud data. Today, over 25,000 customers in more than 100 countries have used Rewind’s top-reviewed apps and support to ensure their software-as-a-service applications run uninterrupted. The Rewind platform enables companies to back up, restore, and copy the critical data that drives their business.

0

Employees and growing

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Founded in Ottawa, Canada

$0M

in funding

0

platforms supported

Our Values

Open, Honest, Respectful

Be trustworthy

We are honest, truthful, and respectful when dealing with people – our customers, our coworkers, and ourselves.
Accountability

Be accountable

Each employee is accountable for their performance. We set goals, and do our best to achieve them and take responsibility if they aren’t met.
Delighting Customers

Customer centric

We believe customer service is an attitude, not a department. Something that every employee needs to keep top of mind.
Be comfortable being uncomfortable

Be comfortable being uncomfortable

Rewind is a new, fast-growing, and experimental company. Roles and responsibilities change and we’re always thinking of ways to improve.
Respect people’s time

Respect people’s time

We strive to achieve success as a team while maintaining harmony between work and life. We empower our teams to work when they are most productive, whenever that may be.
Give Back

Give Back

We offer people goodwill and ask for nothing in return. Whether it’s time, attention, or treasure – we give what we’re expected to, and then some.

Our Story

2015

Rewind Founded

  • Rewind is founded by Mike Potter and James Ciesielski.
  • 41 customers.

2016

First full-time hires

  • 4 employees.
  • 1,100+ customers.

2017

Early Growth

  • 8 employees.
  • 3,200+ customers.
  • Adding BigCommerce.

2018

Adding Platforms

  • Adding QuickBooks Online.
  • Introducing Replay for Shopify.
  • 6,700+ customers.

2019

Another year of 100% growth

  • 40 employees.
  • 10,900+ customers.
  • Agency Partner Program.

2020

Series A funding

  • 55+ employees and growing.
  • Vision: “Backing up all cloud platforms”.

2021

Series B Funding

  • 100+ employees and growing.
  • Adding Backups for Trello.
  • Adding Backups for GitHub.

2022

Developer Tools

  • SOC 2, Type II compliant.
  • Adding Backups for Jira.
  • Adding Backups for Confluence.

2023

Added 3 New Integrations

  • Backups for Mailchimp, Klaviyo and Jira Service Management.
  • Vision: Back up the cloud, recover it in seconds.

2024

Expanded enterprise development capabilities

  • Launched Cloud Sync, restore to another instance, and a single pane of glass experience.
  • Expanded Confluence, Jira, JSM, GitHub, and Azure DevOps coverage.
  • Backups for Okta, Miro, and EntraID.

Our Leadership Team

Mike Potter CEO

Mike Potter

CEO

A self-proclaimed serial entrepreneur, Mike Potter is the co-founder and CEO of Rewind, the leading data backup and recovery provider for cloud and SaaS data. While studying Mechanical Engineering at McMaster University, Mike began his start-up career as the founder of InTheHack.com, one of the most popular sporting websites in Canada. Since founding Rewind in 2015, Mike has focused on building a company culture that values and respects employees. “I’m a big believer in creating strong teams, hiring great people, and giving them the freedom to do their best work”, he adds. When Mike isn’t running backups, he can usually be found assembling LEGOs with his kids or walking his dogs.

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Line Atallah, Rewind's CMO

Line Atallah

COO

With 25 years of experience in marketing, Line has established herself as a leader in the industry. She founded and successfully grew a digital marketing agency for 10 years, boasting 45 employees and serving local tech startups and lifestyle companies. During her tenure at Bookmark (WPP Group) and Weber Shandwick (IPG Group), two of the world’s most renowned agencies in content marketing and PR, respectively, she solidified her expertise by serving high-profile clients such as IBM, Amazon, Bombardier, and Air Canada. Fueled by her passion for tech and AI, Line transitioned to working on the client side in B2B SaaS companies such as Keatext AI, Nakisa and TrackTik. She has helped early-stage startups in their journey from pre-seed to seed to series A funding and has played a pivotal role in supporting successful exits for scale-ups in hyper-growth. Line is an advocate for the application of AI in marketing use cases and is a firm believer in the power of brand to drive business success.

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David Mennie

CPTO

For over two decades, David has led product and technology teams at high-growth startups and scale-up companies. After completing his software engineering degrees at Carleton University, he jumped into the startup world and never looked back. His deep expertise in software development, product management, and marketing inspires his commitment to building exceptional teams and innovative products. With a proven track record of successful exits and executive leadership roles at Klipfolio, Halogen, Acquia, and EMC, David has worked with some of the world’s most recognized brands including BMW, Nestlé, Visa, and Warner Music Group. Driven to create and foster the next generation of entrepreneurs, he also serves as an advisor at Invest Ottawa, mentoring and coaching emerging leaders in the venture path program. Outside of work, David enjoys traveling with his wife and two kids, skiing, hiking, cycling, and watching F1 races.

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Siobhan Devlin

CLO

Siobhan Devlin is an experienced legal professional who is knowledgeable in the start-up space. She has served as the General Counsel and Corporate Secretary for a variety of technology companies. Siobhan has extensive experience in intellectual property protection, privacy law, mergers and acquisitions, contract negotiations, and business development. She is currently serving as the Chief Legal Officer for Rewind.

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Picture of Conrad

Conrad Bach

CRO
Conrad is an established Revenue leader, specializing in building growth stage, B2B, SaaS companies. He takes pride in leading the way down challenging paths and bringing people together to achieve a common goal, all, while creating a team that people truly want to be a part of.
Conrad developed foundational roots in consultative and solution selling at Xerox, before transitioning to technology startups to pursue sales leadership. He has scaled multiple early and growth stage SaaS companies and has led highly successful GTM teams covering; Sales, Business Development, Account Management, Solutions Engineering and Customer Success.
Outside of work, Conrad spends the majority of his time with his wife and two daughters and loves spending time at his family cottage. Baseball was Conrad’s first sporting passion, but he now spends more time on his road bike and skis.
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a picture of Daniel Sim

Daniel Sim

VP, Product and Emerging Technologies

Can make it fluffier if needed…Daniel has 25 years of experience in building Internet products. His experience is rooted in an entrepreneurial engineering background, with B2B SaaS product leadership forming the last 12 years. Within startups and established companies, he’s led technical and product teams to deliver impactful work for organizations including ASOS, Heineken, and AKQA. As an entrepreneur, he’s taken three companies from zero to exit. A web agency, a Shopify product portfolio, and a Shopify developer product. Daniel is originally from Scotland and now lives in Copenhagen, Denmark, with his partner and three children. He’s often out on the Øresund sailing or enjoying the city’s food.

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An image of Bradley Clifford

Bradley Clifford

Senior Director, Finance

Bradley is a finance leader with extensive experience in the high-growth SaaS industry, complemented by a solid background in boutique and international public accounting firms. With over 15 years of experience in the finance sector, Bradley is a results-driven, resourceful leader skilled in building and scaling adaptable finance teams, driving process automation, and implementing robust internal controls. His expertise includes managing full-cycle accounting processes, strategic business partnering, financial modelling and a strong technical knowledge of IFRS and US GAAP, ensuring all statutory and corporate obligations are met. Bradley holds a Master’s degree from the University of London and is a Chartered Accountant.

Originally from the UK he relocated to Canada in 2019 and currently calls Vancouver home. Outside of work Bradley spends the majority of his time with his wife and young daughter exploring the outdoors or pursuing his love of music via attending concerts or playing guitar.

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Wendy’s headshot photo

Wendy Lowe

VP, Marketing

Wendy is a results-driven senior marketing leader with over 25 years of experience driving full-funnel growth for Canadian B2B SaaS and software companies. Prior to Rewind, Wendy spent almost 8 years at Kinaxis, where, as Vice-President of Demand Generation, she led the global team responsible for raising brand awareness and generating leads and pipeline to fuel revenue growth. During that time, between 2016 and 2023, Kinaxis annual revenue grew by over 250%. Wendy brings a strong mix of experience in Demand Generation, Content, Product, Customer and Partner Marketing.

Early in her career, Wendy was mentored by an influential marketing leader who inspired a career-long study and practice of leadership. Wendy is a firm believer that people are a predictor of business success. Wanting to pay it forward and inspire a whole new generation of marketers, Wendy is a passionate mentor and coach to her teams.

Wendy holds a Bachelor of Science Degree from Trent University. Outside of work, Wendy loves design, home renos, golf, and spending time with her husband, family and friends at the cottage in the Muskoka region of Ontario.

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Our Board of Directors

Mike Potter CEO

Mike Potter

CEO
James Ciesielski CTO

James Ciesielski

CTO

Peter Bormann

Member
Magaly Charbonneau

Magaly Charbonneau

Member
An image of Carol Meyers

Carol Meyers

Member
Alexander Rink

Alex Rink

Member
A picture of Jared Rosen

Jared Rosen

Member
Yousuf Khan

Yousuf Khan

Observer

Hugues Lalancette

Observer

With thanks to our Investors

inovia
Bessemer
Ridge Ventures
Union Capital
Mistral Venture Partners

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