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A Rewind Series · Recorded live at industry events​

Real companies. Real stories. Real simple.​

Back Up to Level Up is a live micro-podcast series, recorded live at industry events. Short, honest conversations with operators, founders, and builders who’ve been through it and came out with a lesson worth sharing.

01

The First Step

Where did your business journey begin? What did that moment feel like?
02

The Turning Point

What changed? The decision, the challenge, or the unexpected moment that shifted everything.
03

The Level Up

The lesson that took you from where you were to where you are today.

All Episodes

Browse by topic:

Careers

Every Mountain Is a New Problem Worth Solving | James Coller, Treetown Tech

Partners & Community

The Suit That Has Raised Over 85,000 Euros for Kids With Cancer | Dave Wuensch, Decadis

Founders

A Mom on a Mission to Keep Kids Visible in the Water | Britton-Grace Kent, Coopers AquaArmor

Founders

What It Actually Takes to Start Your Own Consulting Firm | Hernan Montes, Movonte

Sales & Marketing

How Salsa Dancing Made Him a Better Account Executive | Anthony D’Ambrosio, Movonte

Founders

How a Solo Founder in New Zealand Built Nine Jira Apps | Paul Clark, Redmoon Software

Careers

Start With the People, Not the Tech | Matt Doar, Adaptavist

Founders

From Accidental Founder to Category Leader | Simon Haighton-Williams, The Adaptavist Group

Careers

Why Clear Strategy Changes Everything, Including Your Career | Iryna Abromavičė, Oboard

Founders

How a YouTube Channel Became a Family Business | Alex Ortiz, The Jira Life

Partners & Community

Staying Ahead of the Curve in the Atlassian Ecosystem | Paulo R., Computas Opus

Careers

The Only Thing AI Cannot Take From You: Soft Skills | Mateus Neto, Tempo

Partners & Community

The Partnership Mindset That Changes Everything | Eli Mitchell, Rewind

Data protection

Why SaaS Data Loss Is Everyone’s Blind Spot | James Ciesielski, Rewind

AI

The Future of Product Discovery Is AI | Vinod Kumar, Syntheum AI

Founders

Stop Chasing Perfection, Just Start | Amer Grozdanic, Praella

eCommerce

Commerce Is Culture: What’s Next for eCommerce | Brian Lange, Future Commerce

Founders

How Consistency + Luck Built This Jewelry Brand | Julien Plouffe, Moonglow Jewelry

AI

You Don’t Need to Code Anymore (Just Start Building) | Bartek Szafranow, Zowie

eCommerce

90% of eCommerce Runs on This (But No One Knows It) | Tony D’Angelo, Loren Data Corp.

Careers

He Found His Career on Reddit… Now He’s in eCommerce | Michael Hsueh, AfterShip

Careers

The Skill Most eCommerce Professionals Overlook | Jack McLaughlin, Shopify

AI

Fear Is Holding You Back. Here’s How to Break Through. | Cheryl Pinkham, CJPC

eCommerce

What It Takes to Scale on Shopify | Eduardo Frias, Shopify

Founders

When Life Gives You Coconuts, Turn Them Into a Business | Harrison Goldfarb, Windansea Coconuts

AI

Why Product Data Is the Future of Ecommerce | Bijan Vaez, Merchkit

eCommerce

The Invisible System Behind Every eCommerce Brand | Zoran Mladenovic, Commerce

Founders

The Biggest Mistake Founders Make When Scaling | Michael McRitchie, Satellite Office

AI

The Future of eCommerce: Generative Storefronts | Jonathan Arena, New Generation

eCommerce

The Unexpected Way Luxury Brands Are Growing Online | Philipp Plein Team

Partners & Community

How a Shopify Agency Scaled Through Relationships | Jamil Bhuya, OtherHalf Studio

Careers

How Curiosity Built a Career in eCommerce Tech | Serge Moreau, Tommy John

AI, Data protection

What Every Company Needs to Understand Before Deploying AI

Careers

From Accounting to Enterprise eCommerce Sales | Taha Palwala, Rewind

Sales & Marketing

Why Email Still Wins Marketing in 2026 | Marissa Vessels-Barnes, Sephora

Founders

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

eCommerce

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

eCommerce

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

SEASON 1 · LAS VEGAS, USA

ShopTalk 2026

Browse by topic:

AI

The Future of Product Discovery Is AI | Vinod Kumar, Syntheum AI

Founders

Stop Chasing Perfection, Just Start | Amer Grozdanic, Praella

eCommerce

Commerce Is Culture: What’s Next for eCommerce | Brian Lange, Future Commerce

Founders

How Consistency + Luck Built This Jewelry Brand | Julien Plouffe, Moonglow Jewelry

AI

You Don’t Need to Code Anymore (Just Start Building) | Bartek Szafranow, Zowie

eCommerce

90% of eCommerce Runs on This (But No One Knows It) | Tony D’Angelo, Loren Data Corp.

Careers

He Found His Career on Reddit… Now He’s in eCommerce | Michael Hsueh, AfterShip

Careers

The Skill Most eCommerce Professionals Overlook | Jack McLaughlin, Shopify

AI

Fear Is Holding You Back. Here’s How to Break Through. | Cheryl Pinkham, CJPC

eCommerce

What It Takes to Scale on Shopify | Eduardo Frias, Shopify

Founders

When Life Gives You Coconuts, Turn Them Into a Business | Harrison Goldfarb, Windansea Coconuts

AI

Why Product Data Is the Future of Ecommerce | Bijan Vaez, Merchkit

eCommerce

The Invisible System Behind Every eCommerce Brand | Zoran Mladenovic, Commerce

Founders

The Biggest Mistake Founders Make When Scaling | Michael McRitchie, Satellite Office

AI

The Future of eCommerce: Generative Storefronts | Jonathan Arena, New Generation

eCommerce

The Unexpected Way Luxury Brands Are Growing Online | Philipp Plein Team

Partners & Community

How a Shopify Agency Scaled Through Relationships | Jamil Bhuya, OtherHalf Studio

Careers

How Curiosity Built a Career in eCommerce Tech | Serge Moreau, Tommy John

AI, Data protection

What Every Company Needs to Understand Before Deploying AI

Careers

From Accounting to Enterprise eCommerce Sales | Taha Palwala, Rewind

Sales & Marketing

Why Email Still Wins Marketing in 2026 | Marissa Vessels-Barnes, Sephora

Founders

They Said No One Would Pay for This…They Were Wrong | Mike Potter, Rewind

eCommerce

Why Most Ecomm Brands Get Inventory Wrong | Rachel Dauchy, NetDeposited

eCommerce

The Subscription Bet That Changed Everything | Benjamin Elmalek, Stone Street Coffee

SEASON 2 · ANAHEIM, USA

Atlassian Team '26

Browse by topic:

Careers

Every Mountain Is a New Problem Worth Solving | James Coller, Treetown Tech

Partners & Community

The Suit That Has Raised Over 85,000 Euros for Kids With Cancer | Dave Wuensch, Decadis

Founders

A Mom on a Mission to Keep Kids Visible in the Water | Britton-Grace Kent, Coopers AquaArmor

Founders

What It Actually Takes to Start Your Own Consulting Firm | Hernan Montes, Movonte

Sales & Marketing

How Salsa Dancing Made Him a Better Account Executive | Anthony D’Ambrosio, Movonte

Founders

How a Solo Founder in New Zealand Built Nine Jira Apps | Paul Clark, Redmoon Software

Careers

Start With the People, Not the Tech | Matt Doar, Adaptavist

Founders

From Accidental Founder to Category Leader | Simon Haighton-Williams, The Adaptavist Group

Careers

Why Clear Strategy Changes Everything, Including Your Career | Iryna Abromavičė, Oboard

Founders

How a YouTube Channel Became a Family Business | Alex Ortiz, The Jira Life

Partners & Community

Staying Ahead of the Curve in the Atlassian Ecosystem | Paulo R., Computas Opus

Careers

The Only Thing AI Cannot Take From You: Soft Skills | Mateus Neto, Tempo

Partners & Community

The Partnership Mindset That Changes Everything | Eli Mitchell, Rewind

Data protection

Why SaaS Data Loss Is Everyone’s Blind Spot | James Ciesielski, Rewind

SEASON 3 · coming soon

Atlassian Team '26 Europe

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Got a story?
Tell it here.

We’re booking guests for upcoming events. If you’ve been through a business journey and came out with a lesson, we want to hear it.

5–10 minute episodes, filmed live at industry events, professionally produced, and published on YouTube and social. You walk away with polished content you can keep and share.