International Women’s Day 2025: Spotlighting Rewind’s women in tech

Miriam Saslove | Last updated on March 6, 2025 | 8 minute read

International Women’s Day (IWD) is March 8th—and this year, we wanted to shine the spotlight on four incredible women from Team Rewind. With roles spanning across engineering, finance, and sales, these women embody our core values and we’re proud to share their stories with our community.

Read on to find out more about their career paths, challenges they faced as women in tech, advice for others following in their footsteps, and more.

How did you get started/end up in the tech industry?

I was three years into a Biomedical Sciences program when I realized that the path I had chosen wasn’t for me. During my semester off, I picked up coding and it felt very natural to me, so I decided to go back to school and officially pursue becoming a developer. Having already spent three years in school before that, I was eager to gain practical experience so I took a fast track program that was 1.5 years (almost like a boot camp) and soon after found a job as a junior Ruby developer at a small startup.

Were there any specific challenges you faced entering the tech field as a woman, and how did you overcome them?

When I started working I felt very behind compared to my team members and had serious imposter syndrome. On top of that, being the only woman at the company meant that I felt a lot of pressure to prove myself, which created a lot of anxiety. I chose to be candid with my team about these feelings, and my team opened up to me in return and shared that they often feel the same way. Choosing to be vulnerable in front of my team allowed me to form a genuine connection with them and opened the door for their support. They also taught me that knowledge is simply built over time with experience and we’re all just figuring it out together.

What advice would you give other women starting off their career in tech?

Working in tech often involves participating in technical discussions and in general, women and men communicate differently. As a woman in a male-dominated field, there will be some differences in how you communicate your thoughts compared to the majority. Trust your voice and empower yourself to express your ideas in a way that feels most genuine to you. This can take discussions to new and interesting places, which will benefit everyone in the end.

How did you get started/end up in the tech industry?

I started my career in insurance, where I worked closely with customers who had lost valuable items and needed support during difficult times. When I transitioned to tech, I saw an immediate connection—Rewind backs up critical business data, which to me, is a form of insurance. Helping businesses recover from data loss felt like a natural extension of what I had already been doing. Selling in this space and supporting customers in moments of crisis is something I’m passionate about, and it made the shift into tech an easy decision.

Were there any specific challenges you faced entering the tech field as a woman, and how did you overcome them?

As a woman in sales, I’ve definitely been in meetings where my input was overlooked, or technical questions were directed at my male colleagues instead. To make sure my voice was heard, I took charge of customer calls, asked strategic questions, and made it clear that I knew what I was talking about! For example, in renewal conversations, I don’t just talk numbers—I dig into customer usage data, find ways they can optimize their setup, and show customers how to get the most out of Rewind. This approach has positioned me as a trusted partner, which has allowed me to build stronger relationships with my customers.

Although I’ve been able to overcome these challenges by creating processes for high-value churn and renewals, strengthening customer relationships, and helping improve retention, I continue to work to ensure my expertise is recognized and I play an active role in the conversation!

Have you had any mentors or role models in your career? How did they influence your growth?

Absolutely! When I first started at Rewind, my manager, Kaleigh, played a huge role in shaping my career in tech. She made it her mission to teach me the language of the industry and helped me develop a genuine love for the tech space. What made Kaleigh remarkable was her ability to balance strength and empathy—she was knowledgeable, opinionated, and unafraid to break down barriers to ensure she was heard. Yet, she also deeply cared for her team and customers. She led by example, showing me that being a strong woman in tech doesn’t mean sacrificing compassion; in fact, compassion is one of my greatest strengths! Her mentorship gave me the confidence to find my voice, take ownership of my role, and grow into the account management leader I am today. She’s someone I still respect and look up to.

How did you get started/end up in the tech industry?

I didn’t initially plan for a career in tech, but I was drawn to Rewind’s core values of Respect people’s time and Be comfortable being uncomfortable. Being early in my career, these principles resonated with me and gave me the confidence to step into an industry that is constantly evolving.

What excites me most about working in tech, particularly in a more traditional finance role, is the opportunity to innovate. The fast-paced nature of this industry challenges me to think differently and approach problems creatively. I love that Rewind fosters a culture of innovation and continuous learning, encouraging everyone to contribute new ideas. Being part of a company that values growth and adaptability has made my journey in tech incredibly rewarding.

What challenges have you faced as a woman in tech, and how did you overcome them?

One of the biggest challenges has been overcoming self-doubt. The tech industry is constantly changing, and as someone early in my career, I often felt overwhelmed. What helped me was shifting my mindset: Instead of focusing on what I didn’t know yet, I started documenting my achievements—whether it was a milestone I reached, positive feedback from my manager, or a new skill I developed. This practice gave me a tangible reminder of my progress and helped build my confidence. I also leaned on mentors and colleagues for guidance, which reassured me that I wasn’t alone in this journey. Most importantly, I embraced continuous learning because in a fast-moving tech startup, growth never stops.

What changes would you like to see in the tech world to create more opportunities for women?

Representation is powerful, and I’m inspired by the incredible women leaders at Rewind, including our COO Line Atallah, VP Marketing Wendy Lowe, CLO Siobhan Devlin, and Software Development Manager Michelle Crane. Seeing women in these key roles reinforces that we belong at every level of this industry.

However, there’s still work to be done. I believe a significant challenge in the industry has been the lack of role models. While this is improving, people are naturally more inclined to pursue careers where they see others like themselves. Additionally, work-life balance remains an important issue. Companies must prioritize flexibility and implement support systems that enable women, especially working mothers, to thrive. I’m encouraged by the progress being made and proud to be part of a company that actively champions women in tech.

How did you get started/end up in the tech industry?

I started to program in BASIC on a Commodore 64 when I was a kid, but I went to a business school for my undergrad because engineering was not marketed to girls. I always had a computer and enjoyed using it as a hobby, so when I decided to get out of the military, I went back to school to learn computer science. In my very first class, I thought I had made a horrible mistake—but I persevered! I got my PhD based on research I was doing for IBM, then started my tech career there.

Were there any specific challenges you faced entering the tech field as a woman, and how did you overcome them?

In my military career and in grad school, I have always stood out. I have often been the only woman in a room, on a deployment, or in a class. The gender balance at tech companies I’ve worked for has been a bit better, but there are still not many women in development or engineering, and there are even fewer in tech management roles. I think Rewind’s value of ‘Be comfortable being uncomfortable’ really resonates with me because it can be uncomfortable to be one of a few women in a room. You have to own it, because this is just as much YOUR space as it is a man’s.

What advice would you give other women starting off their career in tech?

DO IT! There is so much technology out there that you can work on. Don’t be discouraged by media representations of hoodie-wearing hackers or slick tech bros peddling get-rich-quick schemes. Don’t be afraid to be the only one that looks like you in a room. Find something that you enjoy, like data mining, UI/UX, graphics, or biomedical tech, develop your skills and apply them to an area that appeals to you. Tech can be used to help people and make the world a better place.

Start writing your Rewind story: Join our team!

Here are just a few of the ways Rewind remains committed to supporting the women on our team:

  • An active Women’s Employee Resource Group and quarterly women’s events
  • Flexible working hours and 7 days of life leave to help our employees manage commitments like school dropoffs and appointments
  • Gender-neutral job descriptions
  • Regular salary reviews to ensure equal pay
  • Generous paid parental leave
  • $1000/year work-wellness allowance
  • Mental health resources and counselling through our health benefits
  • Employee and family assistance program

Interested in growing your career at Rewind? We’d love to hear from you—check out our available positions here.


Profile picture of <a class=Miriam Saslove">
Miriam Saslove
Miriam Saslove is a chronically online storyteller based in Montreal. She loves books, concerts, coffee, and helping brands foster engagement and awareness through impactful multi-channel content. Also puns.