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When The Store Goes Down

Mike Potter | Last updated on November 17, 2022 | 1 minute read

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Ecommerce Data Loss & Its Business Impact 

The amount of work that goes into building a store is extensive. It can take weeks to build and months to fine-tune it. Think of all the sections involved; themes, customer orders, inventory, menu navigation and product pages. Some stores have thousands of skus. This means thousands more photos and product descriptions. 

What would happen if it all disappeared in a heartbeat? The 2020 Ecommerce Data Protection Report has shown that 1 in 4 stores have or will face some type of data disaster. Certainly there would be an impact on an ecommerce store’s day-to-day?

 We surveyed nearly 300 ecommerce stores about what would happen if they lost vital ecommerce data in their business. 19% said there would be a total collapse of the business. But that’s just the start of the story. This infographic breaks down why data loss has an instant impact on sales and operations.  

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Mike Potter
A self-proclaimed serial entrepreneur, Mike Potter is the co-founder and CEO of Rewind, the leading data backup and recovery provider for cloud and SaaS data. While studying Mechanical Engineering at McMaster University, Mike began his start-up career as the founder of InTheHack.com, one of the most popular sporting websites in Canada. Since founding Rewind in 2015, Mike has focused on building a company culture that values and respects employees. “I'm a big believer in creating strong teams, hiring great people, and giving them the freedom to do their best work”, he adds. When Mike isn’t running backups, he can usually be found assembling LEGOs with his kids or walking his dogs.