This is the story of an award-winning brand of complete hair care products designed specifically for the unique needs of curly and kinky hair. The brand has leaned into embracing natural hair, and their bestselling hydrating curl cream has been called “a game changer” by fans worldwide. “The whole purpose behind the brand was to encourage people to embrace their naturally curls and wavy hair and feel good about it, rather than straightening their hair all the time”, explains the founder.
Curly haired fans have taken notice. After rave reviews in the Daily Mail, Vogue, Popsugar, and Marie Claire, the brand is growing fast – and the team is growing right alongside it. From a single product shipped from their living room table, the founding duo have built a thriving business of curl care products that are sulfate, paraben, silicone, and cruelty free.
Unfortunately, the team knows all too well how dangerous data loss can be to Shopify merchants – especially during crunch time.
“We’ve experienced data loss in the past when an app didn’t integrate properly,” remembers the co-founder. After a feature about the company was published in the Daily Mail, the website was suddenly swamped with orders from new fans. So, they searched for a solution to capture these new customers (despite their temporary lack of inventory). “This third party app was supposed to allow customers to pre-order products. Instead, after we installed it, customers couldn’t order anything!”
Luckily, after about two hours of manually deleting code, the website was back up and accepting orders from devoted fans. The episode taught the team the extreme importance of data backups, especially considering the dozen apps that make up their tech stack.
“It was an awful experience,” the co-founder recalls. “Having your own website is like having a living, breathing thing that you have to keep alive. Having a website or a store isn’t just turning it on, you leave it, and it works. There’s always something; you can literally spend every minute of the day doing some sort of tweak or change.”
Before discovering Rewind, the co-founder had been performing manual backups by downloading CSV files from his Shopify store.
“Shopify doesn’t make it easy. Once a week, I would export the theme backup, but that doesn’t really back up a store. And it doesn’t even touch our product pages.”
With their team expanding, they knew his stopgap system wasn’t scalable. “I was becoming, not wary, but increasingly mindful of the fact that we’ve got a lot of stuff on the website now. If something were to happen, it would be an awful process to try and get things back [to normal].” A more efficient backup system was needed, capable of recovering data quickly in case of an emergency – one that could also accommodate the growing team.
“I want our new team members to feel confident going in and editing a product page, for example,” the co-founder explains. “I don’t have the time or energy to micromanage anyone, and I don’t want employees to feel like they need to tip-toe through our site. We needed a way to allow new employees to make changes without worrying about making an irreversible mistake”.
So, they went looking for recommendations in the usual places: social media and Shopify community groups.
“I actually just asked a merchant Slack channel I’m a part of, ‘how do you back up your stores?’” the co-founder explained. “And everyone I spoke with kept saying, we use Rewind. Our Shopify Plus representative told me, honestly, the only [backup app] they can recommend is Rewind.”
“Having something like Rewind just takes a load of stress away from one aspect of the business. It saves me having to manually download and export our data – plus, it captures metadata like themes, which I wasn’t able to back up via CSV export”, added Hugo. “The app does exactly what you want it to: peace of mind through backups.”
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